Post by account_disabled on Jan 22, 2024 2:36:03 GMT -7
Only cases, experience and practice, or how online media works in modern conditions of updates and strict rules from search engines. Orest Sohar , editor-in-chief of the publication , told detailed examples about the ups and downs of one of the largest domestic sites, "OBZREVATEL" , during the "Case Day" conference, which is annually organized by the WebPromoExperts Internet Marketing Academy. Orest is a graduate of the "SEO specialist" course of the WebPromoExperts academy, and he knows exactly what role search engine optimization plays in today's media projects. CONTENT How the site and news channel system is built How to increase website traffic and divide tasks: proven tips You can't interact on your own: how to choose a successful format of cooperation? Search engine optimization trends and new media: what to do next? How the site and news channel system is built How the site and news channel system is built The graph of the number of visitors to the "Obozrevatel" website has experienced both ups and downs over the past year and a half.
Currently, analytics data shows rapid upward growth, while a year C Level Executive List and a half ago we recorded a daily drop, which during the well-known "covid update" was recorded at the level of only 400-600 unique views. Today, we have 89 million page views per month, which is 3-4 million views per day. In order to restore the growth of the number of readers and to understand how we can bring more visitors to the site, we had to completely anatomically decompose the components of online promotion. We have been working on this issue for more than six months to revive traffic and readership. And only a year after we completed all the technical procedures, the site came to life, and the number of visitors grew from 600 people to 1.5 million. For colleagues who will face the issue of pessimism, I will say that nowadays it is not enough to simply correct the errors that led to the pessimism of the site. The site should get a good boost from the outside in the form of traffic. Without traffic growth, you won't get organic and Discovery traffic growth.
Only from Google, the company allocates 5-6 subtypes of traffic - organic, Google News, Discovery, etc. Google's algorithms constantly bring surprises to the team: inconsistencies in the policy of one type of traffic relative to another and more. For example, we recorded, conditionally speaking, a "conflict of interest" between three types of basic traffic: Discovery traffic, Google News, organic. Discovery traffic is currently, according to our observations, the most active type of traffic. Advertising on it is the most expensive, but it is the easiest to get, provided that your product has good ratings in the Google system. In the online publication "Obozrevatel", 60% of the traffic is exactly Discovery traffic, another 30% is organic traffic, and we receive 10% from Google News. The latter, by the way, is the toughest due to strict requirements for titles, expertise in the text, photos. The trends of search engines gravitate towards expertise more and more. So even on product sites, it's a good idea to have expert posts relevant to your niche.
Currently, analytics data shows rapid upward growth, while a year C Level Executive List and a half ago we recorded a daily drop, which during the well-known "covid update" was recorded at the level of only 400-600 unique views. Today, we have 89 million page views per month, which is 3-4 million views per day. In order to restore the growth of the number of readers and to understand how we can bring more visitors to the site, we had to completely anatomically decompose the components of online promotion. We have been working on this issue for more than six months to revive traffic and readership. And only a year after we completed all the technical procedures, the site came to life, and the number of visitors grew from 600 people to 1.5 million. For colleagues who will face the issue of pessimism, I will say that nowadays it is not enough to simply correct the errors that led to the pessimism of the site. The site should get a good boost from the outside in the form of traffic. Without traffic growth, you won't get organic and Discovery traffic growth.
Only from Google, the company allocates 5-6 subtypes of traffic - organic, Google News, Discovery, etc. Google's algorithms constantly bring surprises to the team: inconsistencies in the policy of one type of traffic relative to another and more. For example, we recorded, conditionally speaking, a "conflict of interest" between three types of basic traffic: Discovery traffic, Google News, organic. Discovery traffic is currently, according to our observations, the most active type of traffic. Advertising on it is the most expensive, but it is the easiest to get, provided that your product has good ratings in the Google system. In the online publication "Obozrevatel", 60% of the traffic is exactly Discovery traffic, another 30% is organic traffic, and we receive 10% from Google News. The latter, by the way, is the toughest due to strict requirements for titles, expertise in the text, photos. The trends of search engines gravitate towards expertise more and more. So even on product sites, it's a good idea to have expert posts relevant to your niche.